Marketing Associations Issue E-Mail Guidelines

From the press release:

“Based on direct input from members, the American Association of Advertising Agencies (AAAA), the Association of National Advertisers (ANA), and the Direct Marketing Association (The DMA) today released a set of nine guidelines that call on marketers to institute certain practices that will defend and enhance the viability of legitimate e-mail marketing.”g

The nine guidelines, in pdf, are here.

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Marketing Associations Issue E-Mail Guidelines

Thank you!