E-Mail Publisher’s Commentary on CAN-SPAM Act

The CAN-SPAM Act of 2003: Real Reform or Political Pork? by Neil J. Squillante:

  • “Many of my peers in the online marketing industry claim that requiring permission (opting in) would destroy email’s commercial potential. I disagree and can personally attest to the fact that permission is good for business. If companies produce outstanding email newsletters and promotional messages, people will subscribe in large numbers—especially in a spam-free world.”
  • See also Clock Ticking on Spam, ‘Net Access Bills’ which indicates that it is unlikely the House and Senate will resolve their differences to craft an acceptable bill prior to the end of the session.
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    Posted in: Congress, E-Commerce, E-Mail, Legislation, Privacy
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