The difficulty with talking about the technology industry is that it’s increasingly hard to define. “A tech company can be a giant data-mining operation turned advertising platform, like Facebook or Google. But it can also be a design-heavy producer of phones, computers and software. But it can also be a design-heavy producer of phones, computers and software. Or perhaps it’s a transportation company pretending it’s just a marketplace, nothing to see here. Maybe it’s Amazon?.. A pair of recent books survey these issues, as they play out on social networks and in the wider world, in systems many Americans are not even aware of…”