“False or misleading claims affect us all. As fact checkers we’ve seen first hand how bad information promotes hate, damages people’s health, and hurts democracy.  We deserve better.  Full Fact (UK) fights for the right information to reach the people who need it most, whether that’s individuals making decisions about their health or who to vote for; or politicians debating the future of our country. Our principles are simple. Anyone making serious claims in public debate—fact checkers included—should be prepared to:

• Get their facts right
• Back up what they say with evidence
• Correct their mistakes.
• What we do – We fight bad information in different ways. First, we fact check claims made by politicians, public institutions and journalists, as well as viral content online. We all deserve information we can trust.
• We follow up on our fact checks. By asking people to correct the record when they get things wrong, we can stop and reduce the spread of bad information.
• We’re developing world-leading technology and new research to spot repeated claims, and find out how bad information can be tackled at a global scale.
• And we campaign for change that will make bad information rarer and less harmful. Updating our election laws to protect against misleading claims online, for example.
• How we do it – Full Fact is a registered charity. We’re transparent about our funding, and it’s thanks to the support of thousands of people and organisations that our work remains independent.”