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Accenture – Data Monetization in the Age of Big Data

Monetizing Big Data is on the mobile operators’ agenda. Mobile operators want to know how to harness the potential of Big Data. They are talking about when and how to sort, analyze and manipulate the data to put it to use. In today’s climate of convergence, in which new technologies and networks are blurring industry lines, the mobile phone has become the hub of insight into consumer behavior. The volume and richness of the data now uniquely accessible to mobile operators offers a veritable gold mine of insights and applications. And even as mobile phones have become the primary device through which consumers get their information; those very same devices have begun to facilitate new types of information, including extremely precise, real-time, geolocation information.”

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