“Pangram is a research-first company, not just for our industry-leading AI detection algorithms, but for tracking the risk and prevalence of AI-generated content. Social media is one of the hardest domains to study here — much harder than, say, news articles, research papers, or Amazon reviews. But it’s also one of the most crucial, because it’s potentially the highest-volume source of AI-generated content we face. Key findings:

• One in four longform posts on social media flagged as fully AI-generated
• Of all posts we flagged as AI-generated, two-thirds came from LinkedIn
• Nearly half of X/Twitter articles contained AI writing
• LinkedIn had the highest AI share of any platform across the board. LinkedIn posts made up a third of scanned items, yet it accounted for nearly two-thirds (62%) of all AI content we flagged. Contrary to what one might expect, people are overwhelmingly willing to use AI to speak on their behalf in professional settings that are associated with their real identity, and less likely to use it on casual and anonymous platforms…”