Jamie S. Gorelick and Michael Traynor, Co-Chairs – ABA Commission on Ethics 20/20 – Re: For Comment: Initial Draft Proposals on Lawyers’ Use of Technology and Client Development. Date: June 29, 2011
“The Commission is pleased to release its initial proposals relating to lawyers use of technology-based client development tools. As the accompanying report explains, the Commission concluded that no new restrictions are necessary in this area, but that lawyers would benefit from more guidance on how to use new client development tools in a manner that is consistent with the professions core values. To that end, the Commission is proposing amendments to Rules 1.18 (Duties to Prospective Clients), 7.2 (Advertising), and 7.3 (Direct Contact with Prospective Clients) that would clarify how lawyers can use new technology to disseminate important information about legal services and develop clients.”
