American Customer Satisfaction Index for PCs – Apple Remains Leader

American Customer Satisfaction Index, Scores By Industry, Personal Computers

Commentary by Professor Claes Fornell: “Apple and Dell contribute the most to the decline in customer satisfaction for personal computers. ACSI scores for both drop by 5%, though Apple remains the industry leader with a score of 79, well ahead of the HP division of Hewlett-Packard at 76. Dell, once the ACSI leader in the industry, drops and finds itself near the bottom of the group.”

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Posted in: Knowledge Management

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American Customer Satisfaction Index for PCs – Apple Remains Leader

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