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Candidates Leveraging the Internet to Reach Voters

From the Pew Internet Project, this new report: Online campaigners, citizens, and portals in the 2002 elections, “The Internet seems to offer a great two-way conduit for campaigners and citizens, with plenty of room for third parties to provide context and commentary as well. Some are making good on the vision of a lively online political discourse pegged to elections. But at the milestone of the 2002 midterm elections, the evidence shows that political cyberspace was populated mostly by tentative campaigners and wandering citizens. The major portals of Web traffic played a late, mild, yet remarkably sophisticated role in the proceedings.”

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