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Publishers Weekly – “Tablets and other digital reading devices are expected to be big sellers this holiday season due in part to the growing number of devices available from a host of manufacturers (Tale of the Tablets: 2012). But as the number of devices swell, the places where consumers go to buy e-books and other …
News release: “A bipartisan group of lawmakers, including Reps. Edward J. Markey (D-Mass.) and Joe Barton (R-Texas), co-Chairmen of the Congressional Bi-Partisan Privacy Caucus, today released responses to letters sent to nine major data brokerage companies querying each about how it collects, assembles and sells consumer information to third parties. The companies Acxiom, Epsilon …
Altering the approach: Mobile operators and online consumers, by Eric Hazan, Florent Illat, and Piero Trivellato “What are Europes iConsumers thinking? To find out, McKinsey & Company studied the digitally-based purchasing behavior of 40,000 Europeans in eight countries for the second year in a row. This study sheds light on future threats and opportunities by …
Monitoring Hacker Forums ADC Monthly Web Attacks Analysis, October 2012: “Imperva analyzed one of the largest-known hacker forums with roughly 250,000 members, as well as other smaller forums. Using search capabilities, we analyzed conversations by topic using specific keywords. We found: SQL injection is now tied with DDoS as the most discussed topic. Both topics …
“As part of nCircle’s commitment to improving Internet security, we asked some of the brightest minds in security to help us compile a list of security tips and tricks for a wide range of readers. The resulting eBook includes a wide range of topics from passwords and public Wi-Fi to Java configuration and sandboxing …
Planning in the Digital Age, Gerry W. Beyer – Texas Tech University School of Law, October 22, 2012 “Recently, a new subdivision of property has emerged that many people label as digital assets such as accounts used for e-mail, professional and personal data backups, banking, investment, and shopping, domain names and web-hosting accounts, social networking …
Top 10 challenges marketers face in Social Media Marketing “Finding target audience Engaging with target audience Selling products and services on Social media sites Increasing productivity to maximize social media results Creating a social media strategy Identifying the most effective social media techniques Finding efficient tools to manage social media plans Using Different social media …
IAB internet advertising revenue report 2012 first six months’ results, October 2012. An industry survey conducted by PwC and sponsored by the Interactive Advertising Bureau (IAB) “Internet advertising revenues (revenues) in the United States totaled $17.0 billion for the first six months of 2012, with Q1 2012 accounting for approximately $8.3 billion and Q2 2012 …
The State of Social Media Marketing – 7 Major Findings & In-Depth Analysis, September 2012 “Across the board, brands still struggle to address the question of ROI in social marketing. Brands are not equipped to tie their social marketing initiatives to business results. While mature brands are on the right track, a new structure must …
“Between 2007 and 2011, a period when U.S. civilian employment was essentially flat, the number of jobs that rely on the U.S. ad-supported internet doubled to 5.1 million, according to Economic Value of the Advertising-Supported Internet Ecosystem, a study commissioned by the Interactive Advertising Bureau (IAB). The ad-supported digital industry directly employs 2 million Americans, …
Hoofnagle, Chris Jay, Urban, Jennifer M. and Li, Su, Privacy and Modern Advertising: Most US Internet Users Want ‘Do Not Track’ to Stop Collection of Data about their Online Activities (October 8, 2012). Amsterdam Privacy Conference, 2012. Available at SSRN. Most Americans have not heard of ‘Do Not Track,’ a proposal to allow Internet users …
Google Analytics: “Over the past few years, weve seen massive improvements in digital marketing sophistication and capabilities. Today theres a rich suite of tools allowing marketers to gain better insights, reach audiences in new ways, and develop improved marketing campaigns so users have better web experiences. Yet many modern marketing toolslike web analytics, conversion tracking, …
