Mobile Advertising: Economics, Evolution and Policy
Evans, David S., Mobile Advertising: Economics, Evolution and Policy (June 1, 2016). Available for download at SSRN: http://ssrn.com/abstract=2786123 “Consumers have shifted their consumption of online content dramatically from websites that they browse from a personal computer to apps that they use on mobile devices. Marketers have moved with the eyeballs, particularly since people use their …