GAO Report Calls for Increased FDA Oversight of Direct-to-Consumer Advertising
Prescription Drugs: Improvements Needed in FDA’s Oversight of Direct-to-Consumer (DTC) Advertising, Full text GAO-07-54, and Highlights, November 16, 2006. “Studies GAO reviewed suggest that DTC advertising has contributed to increases in drug spending and utilization, for example, by prompting consumers to request the advertised drugs from their physicians, who are generally responsive to these requests. …