Everything advertised on social media is overpriced junk
Schnadower Mustri, Eduardo and Adjerid, Idris and Acquisti, Alessandro, Behavioral Advertising and Consumer Welfare: An Empirical Investigation (March 23, 2023). Available at SSRN: https://ssrn.com/abstract=4398428 or http://dx.doi.org/10.2139/ssrn.4398428 “The value that consumers derive from behavioral advertising has been more often posited than empirically demonstrated. The majority of empirical work on behavioral advertising has focused on estimating the …