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ChatGPT vs. Google Bard vs. Bing Chat vs. Claude: Which generative AI solution is best?

Search Engine Land – Eric Enge: Here’s a comparison of genAI tools ChatGPT, Bard, Bing Chat Balanced, Bing Chat Creative, and Claude based on four metrics.  In March, I published a study on generative AI platforms to see which was the best. Ten months have passed since then, and the landscape continues to evolve.

  • OpenAI’s ChatGPT has added the capability to include plugins.
  • Google’s Bard has been enhanced by Gemini.
  • Anthropic has developed its own solution, Claude.

Therefore, I decided to redo the study while adding more test queries and a revised approach to evaluating the results. What follows is my updated analysis on which generative AI platform is “the best” while breaking down the evaluation across numerous categories of activities. Platforms tested in this study include:

  • Bard.
  • Bing Chat Balanced (provides “informative and friendly” results).
  • Bing Chat Creative (provides “imaginative” results).
  • ChatGPT (based on GPT-4).
  • Claude Pro.

I didn’t include SGE as it isn’t always shown in response to many of the intended queries by Google. I was also using the graphical user interface for all the tools. This meant that I wasn’t using GPT-4 Turbo, a variant enabling several improvements to GPT-4, including data as recent as April 2023. This enhancement is only available via the GPT-4 API. Each generative AI was asked the same set of 44 different questions across various topic areas. These were put forth as simple questions, not highly tuned prompts, so my results are more a measure of how users might experience using these tools…:

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