“One visual a week, for two years. Watch the Trunk grow. Why a Climate Trunk: To grow a tree of knowledge, you need a strong trunk – Understanding climate change and the global energy system is hard. New facts and claims arrive faster than they can be processed. Hot takes crowd out credible context. And without a solid foundation, knowledge can fall away – like a tree without a trunk. That’s the idea behind Climate Trunk. It holds the big picture together – from science and history to impacts and justice, and from societal net zero to what we can do in practice. Each ring adds coherence and context. The metaphor works two ways. Like a tree trunk, it records our climate and energy story in its rings as it grows over time. It also works like a storage trunk, safeguarding and organising the knowledge you can carry with you and come back to. The Trunk grew out of years of trying to cut through the noise – reading the science, the politics, the arguments, the spin, and realising how easily new information slips away without the right frame. The answer, in hindsight, was obvious: start with an image and build everything else around it. Because visuals anchor memory far better than words alone, most of that ‘everything’ is infographics. The Trunk won’t cover everything. It’s designed to help you understand, remember and share what really matters, and to stay grounded when that next wave of confusion rolls in. It’s also here to help you navigate climate misinformation and those familiar deflection arguments that keep resurfacing..”