Press release, October 4, 2006: “As information security concerns among consumers and other customer constituencies rise, just 29 percent of marketers say that their firm has a crisis containment plan in case of a security breach, according to findings of a major research initiative by the Chief Marketing Officer (CMO) Council. Without such a plan and other security strategies in place, companies are at risk of losing hundreds of million of dollars in market value and loss of reputation and brand trust, according to the study’s findings.”