Commentary – Print vs. Online -The ways in which old-fashioned newspapers still trump online newspapers

The ways in which old-fashioned newspapers still trump online newspapers, by Jack Shafer

  • “My anecdotal findings about print’s superiority were seconded earlier this month by an academic study presented at the annual meeting of the Association for Education in Journalism and Mass Communication. The paper, Medium Matters: Newsreaders’ Recall and Engagement With Online and Print Newspapers, by Arthur D. Santana, Randall Livingstone, and Yoon Cho of the University of Oregon, pit a group of readers of the print edition of the New York Times against Web-Times readers. Each group was given 20 minutes reading time and asked to complete a short survey. The researchers found that the print folks “remember significantly more news stories than online news readers”; that print readers “remembered significantly more topics than online newsreaders”; and that print readers remembered “more main points of news stories.” When it came to recalling headlines, print and online readers finished in a draw.”
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