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Cultures of the Internet: The Internet in Britain

Cultures of the Internet: The Internet in Britain. William H. Dutton and Grant Blank with assistance from Darja Groselj, Oxford Internet Survey 2013 Report. Key findings of the 2013 OxIS survey include the following:
  • The use of the Internet is Britain has risen substantially over the last two years, reaching 78% of the population 14 years and over.
  • There has been progress on narrowing digital divides with a rise in Internet access for lower income groups, people with no formal educational qualifications, retired people, and individuals with disabilities.
  • The beliefs and attitudes of Internet users are diverse, reflecting five broad cultures, the largest of which, the “cyber-moderates”, have more tempered views about the value and risks of Internet use than most other groups of users.
  • The rise of next generation users, who use multiple devices, one or more of which are mobile, has grown to represent 67% of users.
  • Patterns of use have not changed dramatically, but the diffusion of social networking has stabilised at a plateau of 61% of Internet users.
  • Use of digital government services has continued to progress, particularly around
    transactional services, such as renewal of automobile licences.
  • Use of the Internet and social media tends to complement rather than substitute for traditional forms of communication, but is nevertheless tied to social changes, such as in meeting new people.”

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