MIT Sloan: “Are you confident about how to navigate the what, where, when, and why of generative AI? MIT SMR expert authors offer some much-needed clarity for leaders. Generative AI has become a part of many people’s workdays and organizations’ work processes. And yet many leaders struggle to determine the … As generative AI becomes more capable, it becomes more potentially valuable to both organizations and each of us individually. And yet how to best use large language models and the GenAI tools based on them continues to be a puzzle. Despite its ubiquity, generative AI is still young. So it’s no surprise that many leaders are struggling with important questions about using the tools efficiently, responsibly, and skeptically. The questions are significant: Can we trust it? What should our strategy be in deploying it and scaling success? Who should be using it? How will we measure its ROI? When should we use other types of AI, like machine learning, instead? MIT Sloan Management Review authors on this topic — including academics, researchers, and practitioners — are reporting from the front lines about the best GenAI questions to ask and how to think about answering them…”