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Digital Footprints: Online identity management and search in the age of transparency

Press release: “Forty-seven percent of internet users have searched for their own name online, but few monitor their online presence with great regularity. Fifty-three percent of internet users have searched online for information about personal and business contacts. These findings represent a significant change from when the Pew Internet Project first reported on this activity in 2002, at which time 22% of internet users had searched online for their own name.”

  • Digital Footprints: Online identity management and search in the age of transparency, December 16, 2007 (50 pages, PDF)
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