PCMag: “As wonderful as the internet can be, I feel like it lies to us every day. Fake reviews—seemingly legitimate assessments created by a seller or someone paid by them—are becoming harder to spot. The online shopping boom has made them a big business, but they can end up costing you serious money. Is there anything any of us can do about it anymore? In 2021, it was discovered that over 200,000 people were involved in a fake reviews scheme with third-party Amazon vendors. Worse yet, AI has made it more difficult to tell real people from robots. Amazon now has tools that allow sellers to generate product descriptions and create listings, and users to ask questions or compare products. And now Mozilla is shutting down Fakespot, maybe the best tool out there for spotting fake reviews. Last year, the FTC finalized rules that ban companies from buying or selling reviews or having employees write fake reviews, among other things. Here’s how to report it. Still, that won’t necessarily prevent you from being duped. If you can’t tell a genuine review from a fraud, I recommend consulting our comprehensive reviews across multiple categories before making a tech purchase; our experts know their markets inside and out. However, if you’re browsing Amazon, I’ve noticed a few telltale signs a review may not be genuine…”