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Experian – Cross-device video analysis

“It’s a multi-screen world, and with that comes the steady rise of connected devices enabling consumers to watch streaming or downloaded video when & where they want. Nearly half of all US adults watch internet video during a typical week and among the millennials segment, 7 in 10 are consuming streaming or downloaded video. With various devices for consumers to choose from, this analysis looks at video behaviors across six different platforms to provide insight for marketers to improve digital strategies. The report highlights:

  • Cross-device video behaviors to optimize media mix approach
  • The impact of the growing trend in cord-cutters
  • The rising influence of Internet-connected TV
  • How to get more impact from video content

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