The New York Times – Advertisers are increasingly turning to an invisible method that pulls together information about your device to pinpoint your identity. “Fingerprinting involves looking at the many characteristics of your mobile device or computer, like the screen resolution, operating system and model, and triangulating this information to pinpoint and follow you as you browse the web and use apps. Once enough device characteristics are known, the theory goes, the data can be assembled into a profile that helps identify you the way a fingerprint would.
And here’s the bad news: The technique happens invisibly in the background in apps and websites. That makes it tougher to detect and combat than its predecessor, the web cookie, which was a tracker stored on our devices. The solutions to blocking fingerprinting are also limited…”