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FTC Staff Report: February 2009 Self-Regulatory Principles For Online Behavioral Advertising

News release: “The Federal Trade Commission today sent a copy of a recent staff report, Self-Regulatory Principles for Online Behavioral Advertising, to two subcommittees of the House of Representatives Committee on Energy and Commerce that are holding a joint hearing on behavioral advertising. A letter on behalf of the Commission that accompanied the report states that the FTC “has actively encouraged industry to embrace new measures relating to behavioral advertising to inform and empower consumers and is monitoring developments” so that consumers’ privacy is protected. The letter and report were sent to the Subcommittee on Communications, Technology, and the Internet, and the Subcommittee on Commerce, Trade, and Consumer Protection.”

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