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Get Back: Creativity Lessons from The Beatles

Kottke.org: “I haven’t had a chance to watch Peter Jackson’s Beatles documentary yet, but I really enjoyed reading Tom Whitwell’s 10 lessons in productivity and brainstorming from The Beatles gleaned from the series.

1. The ‘yes… and’ rule – The first rule of improvisation (and brainstorming) is “yes… and”. When someone suggests an idea, plays a note, says a line, you accept it completely, then build on it. That’s how improvisational comedy or music flows. The moment someone says ‘no’, the flow is broken. It’s part of deferring judgement, where you strictly separate idea generation from idea selection. As they slog through Don’t Let Me Down, George breaks the spell. Instead of building and accepting he leaps to judgement, saying “I think it’s awful.” Immediately, John and Paul lay down the rules: “Well, have you got anything?” “you’ve gotta come up with something better”. Don’t judge, build…”

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