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Google Search Mobile Market Share Likely to Drop Around 20% through Search Preference Menus

DuckDuckGo Blog: “As explained in the first post of this series, we believe search preference menus — ones that change all search defaults and include the most common Google alternatives — can deliver meaningful search engine choice to consumers and significantly increase competition in the search market.  In short, it’s a great tool when designed right. Today, as part of our ongoing discussions about search preference menus with the federal and state enforcers in the U.S., the U.K. competition authorities, and the Australian Competition and Consumer Commission (ACCC), we are releasing new research data regarding how effective a properly designed preference menu can be in increasing competition and empowering consumers. This new data is from live large-sample user testing conducted with 12,000 people across those three countries. Participants interacted with our proposed design on their mobile phones…”

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