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Google’s Search AI now looks for general consensus to highlight more trustworthy results

engadget: “You know that highlighted piece of text at the very top of a Google search results page when you look up a piece of information? That’s called a “featured snippet,” and it’s meant to provide you with a quick answer to your query. Now, Google is making sure that the information it highlights is reliable and accurate by using its latest AI model, the Multitask Unified Model, so that Search can now look for consensus when deciding on a snippet to feature. Google’s Search AI can now check snippet callouts — those are the information with larger fonts that serve as heading for featured snippets — against other high-quality sources online. It can figure out if there’s a general consensus for that callout, even if sources use different words or concepts to describe the same fact or idea. Google says this “consensus-based technique has meaningfully improved the quality and helpfulness of featured snippet callouts.”

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