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IBM Watson Trend – the data science of shopping for the holidays?

“Outthink Holiday Stress.  Watson Trend helps shoppers understand what is trending and why through the cognitive power of Watson. To understand the science, read about Watson Trend – [as follows – weighted toward  purchases for Tech but includes Toys and Health]:

  • Gift-guide experts voice opinions. Watson hears them all at once. Because IBM Watson understands human language, it can intelligently analyze millions of conversations across social networks, blogs, forums, comments, ratings, and reviews. Watson interprets language with all of the nuance of a human being—including content, context, and sentiment—at a volume that humans cannot. [can this be operationalized in the workplace – just wondering…]
  • Gift guides are one-size-fits-all. Watson gives you smart choices. The Watson Trend app translates its human language understanding into retail trends and even forecasts changes to those trends for hundreds of products. It also provides explanations about why an item is trending up or down, so you can judge how relevant a popular item is to your gift list. The usual gift guide just can’t compete with this type of intelligence.
  • Gift guides capture a point in time. Watson updates you daily. Because many things—including unexpected news—can impact a product’s popularity or its fit for the people on your list, and because Watson learns over time, Watson Trend delivers fresh shopping insights every day. As a result, this app goes beyond the typical best seller gift guide to put a powerful personal shopper in your pocket…”

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