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Inside Ring’s Quest to Become Law Enforcement’s Best Friend

Vox: “…Ring’s efforts to woo police aren’t limited to lavish parties. The company offers police officers $50 off Ring products if their department partners with Ring; those from departments that don’t partner with Ring can get discounts, too. If Ring can sell an inviting brand image, police are more likely to trust the company. That trust is a crucial foundation for its partnerships with police, which have quietly proliferated since 2016, usually without public input. Ring has over 600 partnerships with law enforcement agencies around the country, and this number is increasing daily. The company has spent the past three years systematically making sure police everywhere know and recognize Ring, quietly building a nationwide surveillance network through police partnerships, and embedding itself into the functions of law enforcement. This network of police partnerships isn’t only unusual because of its size and scope. Behind the scenes, Ring is experimenting with emerging technologies, as well as pursuing a partnership with at least one other private surveillance company. The number of Ring partnerships with police grows almost daily, and, to date, there has been limited public debate about whether these partnerships should exist in the first place. Unless lawmakers curb or regulate the expansion of these partnerships, what we are seeing now is just a minuscule version of this company’s full potential…”

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