Internet's Broader Role in Campaign 2008

Pew Research Center Report: Internet’s Broader Role in Campaign 2008 – Social Networking and Online Videos Take Off, Released: January 11, 2008

  • “The internet is living up to its potential as a major source for news about the presidential campaign. Nearly a quarter of Americans (24%) say they regularly learn something about the campaign from the internet, almost the double the percentage from a comparable point in the 2004 campaign (13%). Moreover, the internet has now become a leading source of campaign news for young people and the role of social networking sites such as MySpace and Facebook is a notable part of the story. Fully 42% of those ages 18 to 29 say they regularly learn about the campaign from the internet, the highest percentage for any news source. In January 2004, just 20% of young people said they routinely got campaign news from the internet…television is not as dominant as at once was: 60% say they get most of their news about the presidential election from television (local, cable and network outlets combined), down from 68% at comparable points in the 2004 and 2000 campaigns.”
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