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Marketing to Internal Clients: How to Engage the “Chair”

Feit Consulting: “With so much uncertainty, one thing is clear: librarians and information specialists will (or should) be ready for it. To be recognized and become a major player in any firm’s changing landscape, one must become a leader in that change. There are many ways to approach this, but this article will address marketing to internal clients, specifically to the Practice Group Chair. Although, the C-Suite ultimately has the final say, the Practice Group Chair or Leader and the attorneys in that practice group are the library’s clients. Providing attorneys with the information necessary to help them go beyond their client’s expectations scores a big star in the eyes of upper management–but we all know there are those Practice Chairs who don’t realize the library exists…”

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