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McAfee Report on State of Search Engine Safety

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The State of Search Engine Safety, June 4, 2007 – Ben Edelman, Advisor to McAfee SiteAdvisor and Hannah Rosenbaum – Research Analyst, McAfee SiteAdvisor

  • “In this study, we compare the safety of leading search engines, using McAfee SiteAdvisor’s automated Web site ratings…Since May 2006, search engine results have become safer, primarily due to improved safety of sponsored results on Google, AOL, and Ask. Despite this improvement, dangerous sites are found in search results of all of the top five search engines, and sponsored results continue to be significantly less safe than search engines’ organic results.”
  • Key Findings; Introduction; Methodology; Analysis; Discussion; Resources
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