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Measuring News Consumption in a Digital Era

Pew – As news outlets morph and multiply, both surveys and passive data collection tools face challenges – “This report is the culmination of this effort and is organized into three sections: Chapter 1 looks at the U.S. public’s familiarity with newer concepts related to news; Chapter 2 examines possible ways to improve survey-based measures of news consumption; and Chapter 3 compares survey results to the use of passive data that comes straight from tracking software news consumers downloaded to their digital devices…”

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