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Misleading Food Labels

Consumer Reports – “When it comes to filling your grocery cart with the healthiest foods, careful label reading is critical. Yet even the savviest shoppers can be fooled by some of the claims found on the front of food packages. And that is intentional. “If the marketing is done well, it slips through the radar of critical thinking,” says Marion Nestle, PhD, professor of nutrition and food studies at New York University. “It’s designed to make you think emotionally, and before you know it, you’ve picked up a box of junk masquerading as health food.” Some of the terms on the front of food packages aren’t regulated by the Food and Drug Administration, which oversees nutrition and health labels and claims. “Manufacturers use colorful images, product names, and claims that give the food a ‘health halo,’” says Amy Keating, RD, a Consumer Reports nutritionist. “In some cases, the claims are factually true, but still can be quite misleading.” Here are some claims to ignore…” [h/t Pete Weiss]

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