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Most Millennials Resist the Millennial Label

Generations in a Mirror: How They See Themselves: “Millennials will soon become the nation’s largest living generation. They already have surpassed Generation X to make up the largest share of the U.S. workforce. Despite the size and influence of the Millennial generation, however, most of those in this age cohort do not identify with the term “Millennial.” Just 40% of adults ages 18 to 34 consider themselves part of the “Millennial generation,” while another 33% – mostly older Millennials – consider themselves part of the next older cohort, Generation X. Generational identity is strongest among the Boomers: 79% of those 51 to 69 consider themselves part of the “Baby-Boom generation.” Among those 35 to 50 (the age range for Gen X), 58% consider themselves part of “Generation X.” The oldest cohort of Americans is by far the least likely to embrace a generational label. Just 18% of those ages 70 to 87 (the age range of the Silent Generation) actually see themselves as part of the “Silent Generation.” Far more Silents consider themselves part of adjoining generations, either Boomers (34%) or the Greatest Generation (also 34%). The national survey by the Pew Research Center was conducted March 10-April 6 with 3,147 adults who are part of the American Trends Panel, a nationally representative sample of randomly selected U.S. adults surveyed online and by mail. Respondents were given five commonly used terms for generations, including the “Greatest Generation,” and asked whether they considered themselves part of these generations…”

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