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Nielsen: Energy Trends Highlights on consumer energy usage

Energy Trends – Highlights on consumer energy usage, October 2009

  • “The survey shows that green pricing program participation is greatest among higher educated households who earn an income of $50K or more. Due to the fact that installation is not necessary, we find that there is no distinctive difference between homeowners and renters as a predictive demographic. However, in terms of political affiliation, liberal and moderate households make up a majority of the green pricing program participants.”
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