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NielsonWire – Buzz in the Blogosphere: Millions More Bloggers and Blog Readers

Buzz in the Blogosphere: Millions More Bloggers and Blog Readers, March 8, 2012

  • “Blogs are sometimes overlooked as a significant source of online buzz in comparison to social networking sites, yet consumer interest in blogs keeps growing. By the end of 2011, NM Incite, a Nielsen/McKinsey company, tracked over 181 million blogs around the world, up from 36 million only five years earlier in 2006. People are churning out more content than ever, and blogging remains an important avenue for consumer expression, according to an NM Incite report. Consumer-generated blogs have continued a strong upward trend since the company began tracking them in 2006, according to the U.S. Digital Consumer Report State of The Media: Q3-Q4 2011. While Facebook continues to be the social media juggernaut, don’t count blogging out. Combined, the three major blogging platforms — Blogger, WordPress and Tumbler, in that order — account for 80.5 million unique pairs of eyeballs in October 2011, NM Incite said today. (Facebook had 139.1 million unique that month.)” [a hat tip to all my blogging colleagues whose tenure is moving into a second decade – You’re the beast!]
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