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NYT launches a free, geo-targeted extreme weather newsletter

NiemanLab: “As the warming climate causes extreme weather events to become more frequent and severe, your everyday concern about weather risks may be growing. And you might not only be preoccupied with the chances of extreme weather where you live, but also in places you’re traveling, or where your friends and loved ones reside. What if you received a brief email alerting you to a chance of extreme weather, and explaining the level and type of risk, where your daughter is working a summer job, or where your father lives in a retirement community, or where you’re planning to travel for a weekend? And what if you could get a single email summarizing any low, moderate, or high level of extreme weather risk in all of those places? The New York Times believes such a system could be useful to you; this week, the organization launched a newsletter that allows readers to select up to four places in the continental United States and receive a morning email if there’s a risk of any of four types of extreme weather in the next three days — excessive rain, tornadoes, high winds, or hail. Readers do not have to be paid Times subscribers to get the Your Places: Extreme Weather newsletter. It’s the latest example of the Times’ push into personalized newsletters, and of the Times’ experimentation with and emphasis on weather data.”

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