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Pew – Election 2016: Campaigns as a Direct Source of News

 Election 2016: Campaigns as a Direct Source of News, July 18, 2016.

“…Clinton’s campaign has almost entirely bypassed the news media while Trump draws heavily on news articles. Clinton’s website offers two main sections for campaign news updates, both of which mimic the look and feel of a digital news publisher, but oriented around original content produced in-house. Trump, on the other hand, mostly posts stories from outside news media on his website. This pattern is also evident on social media, where 78% of Trump’s links in Facebook posts send readers to news media stories while 80% of Clinton’s direct followers to campaign pages. On Twitter, a similar tendency emerges in what each links to. Sanders, for the most part, falls in between the two…”

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