Why Americans use social media – Social networking sites are appealing as a way to maintain contact with close ties and reconnect with old friends, by Aaron Smith, Senior Research Specialist, 11/14/2011
“Two-thirds of online adults (66%) use social media platforms such as Facebook, Twitter, MySpace or LinkedIn. These internet users say that connections with family members and friends (both new and old) are a primary consideration in their adoption of social media tools. Roughly two thirds of social media users say that staying in touch with current friends and family members is a major reason they use these sites, while half say that connecting with old friends theyve lost touch with is a major reason behind their use of these technologies.”
