TechCrunch: “Following backlash over an increase in “AI slop” taking over users’ feeds, Pinterest on Thursday added new tools that let users limit how much AI-generated content they see on the platform. Users can now personalize their feeds to restrict generative AI imagery in select categories, and the company said it will make its existing GenAI content labels more noticeable in the days to come. The site, widely used to browse and bookmark inspirational content and potential purchases, has come under fire from users who have  The problem, if left unresolved, could destroy Pinterest’s reputation and, ultimately, its bottom line. AI slop is potentially a tough nut to crack as more of the web fills up with AI-generated content and the quality of the AI content improves, making it less obvious to spot. Citing academic literature, Pinterest notes that GenAI content now makes up 57% of all online material. To address the issue, Pinterest earlier this year introduced “AI modified” labels that would appear on images whose metadata indicated AI generation, or if Pinterest’s own systems detected that the content was AI-generated. At the time, the company said it would “soon” introduce consumer-facing tools that would let users choose to see less AI content…”