PQ Media Report: Campaign Media Spending to Grow 64.1% in 2008 to All-Time High of $4.50 Billion

Press release: “Political campaign spending on advertising media and marketing services is expected to rocket to an all-time high of $4.50 billion in the 2008 election cycle, as an acrimonious political environment, record fundraising and the high number of presidential candidates are driving an unprecedented media spending splurge, according to a preliminary forecast analysis released today by PQ Media, the world’s leading provider of custom media econometrics.”

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