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Study of Availability and Type of Search Engine Personalization Features

Search engine personalization: An exploratory study. From the abstract:

  • “Findings show that: (1) eight (13 percent) of the 60 search engines, including Yahoo, AOL, Lycos, Excite and Netscape, enabled some level of personalization; and, (2) personalization features are largely related to e-mail, business and financial information, searching of a reference tool, such as yellow pages, entertainment listings, sports, and news headlines.”
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