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Survey of Law Firm E-Marketing Practices

From Primary Research Group (via Lawsites): “This study is based on a survey of 40 law firms with a mean size of 211 lawyers; data is broken out by size of law firm (by number of total lawyers) and by number of practice groups…In each firm a major marketing official answered questions regarding editorial staff, website development and marketing, use of blogs, listservs, eNewsletters and other cyberspace promotion and information vehicles. The report presents hard data on the use of search engine placement consultants, click through rates on eNewsletters, number of unique visitors to the firm website, and presents data on law firm spending plans for a broad range of Emarketing vehicles.” [available in PDF and print, $$, Link to purchase info]

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