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Survey Says 44% Of Google News Visitors Scan Headlines, Don’t Click Through

TechCrunch – Research firm Outsell has published its third annual News Users’ report [fee only], which is based on a survey about the online and offline news preferences of 2,787 US news consumers. The Outsell report unsurprisingly predicts ongoing, steep drops in US newspapers’ print circulation as consumers continue to head online for news consumption and sharing, forecasting 3.5 percent annual declines in both daily and Sunday circulation by 2012. Interestingly enough, the research also talks of what is referred to as the “dramatic effect” aggregators like Google and Yahoo have had on print and online readership…“Though Google is driving some traffic to newspapers, it’s also taking a significant share away. A full 44 percent of visitors to Google News scan headlines without accessing newspapers’ individual sites.”

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