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Survey Says Majority of CEOs Find Blogs Useful for KM and Marketing

Burson-Marsteller press release: “The results of the fifth annual 2005 PRWeek/Burson-Marsteller CEO Survey reveal that while blogs are increasingly making headlines, only seven percent of CEOs are actually blogging and many are skeptical about starting a blog themselves. Despite the low numbers, 59 percent of CEOs said blogs are useful for internal communications, and 47 percent said blogs are effective for external audiences.”

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