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The 12 Companies That Together Own 500+ Consumer Brands

Quartr: “Warren Buffett famously popularized the term “moat,” stating that “a truly great business must have an enduring moat that protects excellent returns on invested capital.” This can take shape in various forms, and according to Buffett, one of them is “possessing a powerful world-wide brand (Coca-Cola, Gillette, American Express).” The consumer goods sector is filled to the brim with such brands, and perhaps to your great surprise, most of the ones you’re using daily are likely owned by one of the twelve companies discussed in this article. Let’s have a look.

  • Consolidated dominance: The consumer goods sector is largely dominated by a few conglomerates like Unilever, PepsiCo, and Procter & Gamble, which own a multitude of well-known brands.
  • Sector evolution: Historically, the sector has transformed alongside the industrial revolution, adapting to changing consumer behaviors and technological advancements.
  • Future trends: Moving forward, the industry is focusing on digitalization, sustainability, and global market expansion, responding to the evolving demands of modern consumers and environmental considerations.
  • The sector is fairly consolidated, and the aforementioned companies, accompanied by PepsiCo, The Coca-Cola Company, Mars, Mondelez, Danone, Kraft-Heinz, Associated British Foods, General Mills, and Colgate-Palmolive, collectively own over 550 different consumer brands. Many of which you’re probably very familiar with.”

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