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The browser wars are back but it’s different this time

The Verge – It’s about privacy, not marketshare: “…First: there are new browser technologies and limits coming that could radically change how ads work and could make it easier for you to protect your privacy no matter what browser you use. Since this is the web, it’ll take time, but everybody seems committed. Second: the way many of us think about a Browser War is in terms of marketshare — and that is the wrong metric this time. There is a browser war, but it won’t be won or lost based on who can convince the most people to switch to their browser. Because most people can’t or won’t switch on the platform that matters: mobile. In 2020, the desktop is a minor skirmish compared to browsers on phones…”

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