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The future of privacy starts in California

Axios – “A landmark privacy law in California, which kicks in Jan. 1, will give Golden State residents the right to find out what a company knows about them and get it deleted — and to stop the company from selling it. Why it matters: It could effectively become a national privacy law, since companies that are racing to comply with it may give these privileges to non-Californians, too. The California Consumer Privacy Act will apply to companies with at least $25 million in revenue, personal information on at least 50,000 people, or earning at least half their money by selling consumers’ personal information.

  • Next year, any Californian will be able to demand that a company disclose what data it’s keeping on them — and knock it off.
  • Starting next July, Californians will be allowed to sue businesses for certain data breaches, and the California attorney general will be able to bring enforcement actions…”

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