The Google Brand

Search engine Google is often the subject of news articles, but the February 15 announcement of the company’s purchase of the popular Blooger software has generated a steady stream of commentary and speculation in the blogging world and in the ‘mainstream’ press.
What follows are several recent articles worth reviewing on the growing impact of this private company on the experiences of daily Web users.

From Forbes, The Making Of A $2 Billion Brand

From the UK Guardian Unlimited, The genius of blogging

From Wired, Why Did Google Want Blogger?
From the BBC News, Is Google too powerful?
From the New York Times, Questions About Google Acquisition

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Posted in: Blogs, Freedom of Information, Internet, Search Engines

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The Google Brand

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